The Challenge
Unlike internal employees, you cannot force customers to use specific devices. An overly complicated login process leads to abandoned transactions, while one that is too weak leads to massive loss of trust.Your Strategy
- ▸Intelligent Defense: Use adaptive MFA, bot detection, and CAPTCHAs to block attackers at the edge.
- ▸Progressive Profiling: Collect data only when it is really needed (Privacy-First).
- ▸Prevention: Check passwords against lists of known leaks to proactively prevent account takeover.